Edward Sesay

When LOR first opened, many criticized its high prices, failing to realize one key truth, they weren’t the target audience.

Despite the grumbling, the majority of Sierra Leoneans have still dined at Lor. Why? Because Lor isn’t just selling food it’s selling luxury, exclusivity, and the experience of dining among the elite.

That kind of prestige doesn’t come cheap. Now, consider Chapter One. The caliber of guests at its opening speaks volumes, hosted by none other than Sierra Leone’s President and attended by Obi Cubana, one of Africa’s wealthiest men.

This isn’t just a nightclub it’s a sanctuary for the upper class. When was the last time you saw a president at a regular nightclub? Yet, Chapter One provides a space where celebrities, government officials, and high-profile business leaders can unwind without intrusion, no unwanted requests, no forced small talk.

Chairman Fassally Tarawally is a Businessman with experience, he is not just targeting Sierra Leone, he is targeting Africa , Chapter one can only be compared to places in Africa, it’s international standard .

As Hassan Sas Bangura blog once said: “Don’t just sell soap sell the confidence of smelling fresh, looking clean, and being remembered.” Chapter One isn’t selling a night out. It’s selling status, security, and sophistication.