SALES AND MARKETING MANAGER JOB DESCRIPTION
Westwind Energy is a social enterprise based in Sierra Leone. We have been manufacturing and distributing improved energy efficient cookstoves under the Wonder Stoves brand name since 1990.
This position is responsible for researching and developing marketing opportunities, planning and implementing new sales plans. The Sales and Marketing Manager will also manage both the marketing and the sales staff and will perform managerial duties to meet the company’s operations goals. This position will also provide leadership expertise in providing efficient and focused sales and marketing strategies to achieve the company’s strategy, growth and profit objectives.
SALES
• Prepare an annual sales and marketing strategy and budget.
• Continuously monitor and report on its achieved goals on a weekly, monthly and annual basis.
• Prepare weekly sales and marketing reports for submission to the Managing Director.
• Based on marketing reports and sales performance revise strategies accordingly on weekly basis and submit to the Managing Director.
• Oversee all customers’ inquiries and requests are appropriately responded to in a timely manner.
• Oversee all advertising, publicity, and brand management of company’s products.
• Lead on customer satisfaction surveys and report to management to inform on implications/future sales strategies.
• Liaise with line departments with regards to performance on manufacturing, transportation of goods to customers, and invoicing.
• Appraise the performance of the Marketing and Sales team members.
MARKETING
• Establishes marketing goals based on past performance and market forecasts.
• Research and analyse market trends, demographics, pricing schedules,
and other relevant information to form marketing strategies.
• Work with marketing staff to develop detailed marketing plans for all media channels and sales teams.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
• Provide in-depth information to interested customers andacts as a representative for the marketing department.
• Develop cost-effective marketing plans for each product or service.
• Track all marketing and sales data and create detailed reports and to bring to senior management.
• Adjusts marketing campaigns and strategies
SALES AND MARKETING MANAGER REQUIREMENTS:
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• Proficient in Microsoft Office applications.
• Degree in Business Administration or a related field
To apply please send a copy of your CV to info@westwindenergy.sl
Closing Date for Applications is 15th February 2021
