By: Abdul Razack Gbla
In a bid to spread the joy of the upcoming festive seasons, the United Bank for Africa in Sierra Leone (UBA-SL) has inaugurated its Easter-Ramadan Promotions, aiming to reward its loyal customers. The launch event took place last Friday, March 22, 2024, at the bank’s headquarters on Charlotte Street in Freetown.
Under the enticing offers of the Easter-Ramadan Promotion, customers stand a chance to receive exciting gift items by availing themselves of remittance services at any UBA-SL branch nationwide. This promotional campaign, running from March to April 2024, encourages customers to “Receive Money Worldwide from UBA-SL branches across the country and get rewarded with exciting gift items.”
Gift items up for grabs include essentials like rice, cooking oil, African fabrics (lappa), wristbands, brand-new UBA-SL keyholders, and hand flasks. These offerings are available to customers who receive cash from the diaspora through UBA-SL’s array of financial services, including MoneyGram, Ria, Western Union, and Africash.
Anita Thomas, the Head of Retail Banking at UBA-SL, emphasized the initiative’s aim to engage with both existing and potential customers, particularly those receiving remittances from their loved ones abroad. She underscored the bank’s commitment to enhancing customer experience and fostering closer relationships with the community.
Mr Mohamed, Head of Remittance at UBA-SL, highlighted the significance of the Easter and Ramadan seasons, during which many customers receive financial support from relatives overseas. He outlined the straightforward process for customers to redeem their gift items upon receiving money through UBA-SL’s remittance services, assuring them of a seamless and efficient experience at any UBA-SL branch.
Sallieu Sesay, the Head of Marketing and Corporate Communications, assured customers that promotional items would be available at all UBA-SL branches, emphasizing the bank’s dedication to providing cost-free and prompt services. He encouraged customers to take advantage of the promotion and experience the convenience and benefits offered by UBA-SL.
Furthermore, Mr Mohamed revealed UBA-SL’s plans to enhance its funds transfer services across Sierra Leone, particularly through UBA Africash. The bank aims to onboard sub-agents to expand its reach and ensure efficient remittance operations throughout the country. Sub-agents will receive commissions based on transaction volumes, with remittance accounts enjoying a waiver on certain charges.
To facilitate smooth operations at remittance locations, UBA-SL outlined the essential items required, including furniture, office equipment, and security measures like CCTV cameras. The bank is committed to providing a conducive environment for both customers and staff members, ensuring a seamless remittance experience for all stakeholders.
