By Francis Kamara
Following an emergency press conference held on Friday, 22nd April, 2022, at the AYV Media Empire headquarters at Tower Hill, the AYV Media Empire and Africell-SL has announced that Housemates Salone will officially commence on the 22nd May, 2022.
This year’s reality TV Show with the theme: “the game get yagba” has been scheduled to last for seven weeks, and is set to be bigger than the previous two reality TV shows organized by the AYV Media Empire.
The Executive Chairperson of the AYV board, Dr. Ezekiel Duramani Larkoh, expressed his profound delight to have the press around for such an important event, as they are considered as a very integral part within the governance structure in the country, continuing with that what they have already started as the momentum of the show is getting bigger as the goal is to ensure that they create an international platform for everyone in Africa and the diaspora to see what AYV is doing and also to know that Sierra Leone is on the map in terms of entertainment. He emphasized that this platform doesn’t help AYV, but it also helps young talented Sierra Leoneans to be able to get a global audience and display their talents – he added that this also helps companies in Sierra Leone to be able to get that leverage, so that people outside the country could be able to see what is happening in Sierra Leone in terms of Commercial viability.
He furthered that, people in Nigeria and other parts of the globe are curious as to what is happening in Housemates Salone, simply because the show has attracted international recognition, in bringing of former Big Brother Naija season 6 winner White Money into the show – everyone is now waiting to see the positives that the show will bring. He went on to say that this also helps Commercial houses, as few financing institutions are coming onboard to support the show – he announced that ACTB, Frontline Chicken, Chicken Town, Esme’s Luxury beddings, Sora Cosmetics, X-pression hair product, Genius Bet, Goodies, Zarlux Car rentals, and the traditional sponsors Africell. He urged other institutions to come onboard and secure a place on the show.
Dr. Ezekiel Duramani Lakkoh, thanked applicants for their application and participation in the auditions. He affirmed that this year’s auditions was the best that they have had as it was a whole show on its own – and applauded the AYV organizing team for their professionalism.
He concluded by announcing that May 22nd, 2022, is going to be that commencement of the Housemates Salone season 3. He urged all 60 shortlisted contestants, especially those living in the diaspora to be in the country before the start of the show and should be with their luggage in full gear and readiness. He highlighted that the final contestants to enter the house stand a chance to win Le. 250M plus round-trip for two to Dubai. Every house mate will be paid for the number of days they take in the house – Zarlux Car rentals will award a brand new car to be won in the house.
He added that they have developed a positive relationship with Big Brother Naija and other institutions in Nigeria, as well as in other parts of the diaspora as people outside Sierra Leone are more interested in the show – emphasized on the fact that they as an entertainment institution are only providing young Sierra Leoneans with the platform to empower themselves, but it is the duty for them to have managers who can manage their careers well.
The Chief Executive Officer for A Call to Business (ACTB), David Kamara, acknowledged that they are pleased to be partnering with AYV for the Housemates Salone season 3. He affirmed that they have always seen AYV as a very loud and credible voice in the nation, and now that this voice is going beyond the borders of Sierra Leone, they are proud as Sierra Leoneans to see a local institution challenging at the international stage.
ACTB as a micro financial institution have been playing their own role in the financial space. They as well as the other partners are very proud to be part of this year’s Housemates reality TV show.
The Commercial Director of AYV, Daniel Moore, affirmed that everyday gets better when you think about the partnership between AYV and Africell-SL. He emphasized that season 3 is going to be massive with the type of brands that the show is attracting. He added that a lot of institutional brands will be coming onboard for Season 3, as well as personal trainers from the states that will help build the trainers not only physically but also their mental state. He went on to say that they are excited to have a partnership with Africell – and this year’s Housemate Salone is not only about winner takes all, but the rest of the final contestants will be going home smiling, as ACTB will be ensuring that all evicted housemates will be given start-up loans.
The Manager for events and sponsorship at Africell-SL, Abdul Aziz, affirmed that the aim is to create a platform for Sierra Leoneans to show their talents. He went on to say that from the auditions one can tell that season 3 is going to be bigger – and what AYV and Africell-SL give is to ensure that things are easier and for people in the diaspora to also be part of the show.
He added that they have created another platform to help with the voting process. People in the diaspora can use their credit cards by logging into www.housematessl.com or www.Africell.sl. He urged everyone to make use of the opportunity and continue to vote for their favorite contestants.
