By Abubakarr Harding
Orange Sierra Leone embarked on a vibrant road show from Jui to Lumley Beach on Wednesday, March 6, 2024, to engage with their customers and promote their Alagba Promotion Campaign. The campaign, which kicked off this month and will run every month until June, presents an incredible opportunity for participants to win a business worth NLE 300,000.
To qualify for this exciting opportunity, customers simply need to engage with Orange services in various ways. This includes buying top-up via Orange Money, making payments to merchants or bills via Orange Money, or purchasing an Orange SIM card.
Felix Macauley, Chief Marketing Officer for Orange, emphasized that the concept of Alagba is tied to using Orange SIM cards, recharging or using Orange Money. He stressed that becoming an Alagba is not just about using their services but also benefiting from them. To participate, customers need to dial *144# and conduct Orange Money transactions for a chance to become the next Alagba.
Elizabeth Walker, from Orange’s Marketing Department, revealed that the road show was organized to commemorate the launch of the campaign and to ensure customers understand its essence. The campaign, titled: “The Next Alagba,” aims to transform the lives of customers by offering them opportunities to win significant prizes.
According to Elizabeth, anyone can become the next Alagba by simply owning an Orange SIM card and using Orange Money. The campaign includes monthly prizes of NLE 300,000 in business opportunities for four months, as well as weekly food giveaways to assist customers during challenging economic times.
Highlighting the significance of the campaign during the fasting periods for both Muslims and Christians, she emphasized Orange’s commitment to ensuring customers have access to food and business opportunities. To participate, customers are encouraged to conduct transactions using Orange Money for bill payments and purchases from merchants.
Alpha Bundu, Director of Customer Experience, emphasized that the campaign aims to demonstrate that customers are valued and can be considered as “Alagbas” in the local dialect, indicating their importance to Orange. He underscored Orange’s dedication to digital transformation and community engagement, ensuring that everyone can benefit from services like Orange Money.
Alpha added that the promotion will run for 120 days, with daily draws on radio and weekly draws on TV. The draws will commence today Monday, March 11, 2024, on Epic Radio, and Saturday, March 16, 2024, on SLBC TV.
He assured that Orange Sierra Leone’s Alagba Promotion Campaign presents an exciting opportunity for customers to win valuable prizes while highlighting Orange’s commitment to customer satisfaction, community engagement and digital inclusion.
By engaging with Orange services and participating in the campaign, he maintained, customers not only stand a chance to win but also contribute to their own empowerment and the development of their communities calling on customers to be the next Alagbas with Orange Sierra Leone.
